CRM / Retention Marketing Specialist (Email & Lifecycle)

We’re looking for a CRM / Retention Marketing Specialist to help build and optimise lifecycle communication that drives repeat purchases, retention, and LTV. You’ll partner with performance and creative teams to create smart flows, run experiments, and turn customer behavior into growth.

If you love customer journeys, segmentation, and measurable impact — you’ll feel at home here.

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Key Responsibilities:

Build and optimise lifecycle flows: welcome, onboarding, abandoned cart, post-purchase, win-back, retention sequences
Own campaign planning for CRM channels (email + push if applicable), aligning with business goals
Segment audiences based on behavior and intent — and improve personalisation over time
Work with designers/copywriters to develop conversion-focused templates and messaging
Track performance (open rate, CTR, CVR, revenue per user, repeat rate) and optimize continuously
Run A/B tests on subject lines, creatives, send times, offers, and flow logic
Maintain a structured CRM calendar and clear reporting on learnings and next steps

What You Bring:

Fluent English (written and spoken) — collaboration and documentation are in English
2+ years of experience in CRM / retention / lifecycle marketing (agency or eCommerce experience is a plus)
Strong understanding of customer journey thinking and segmentation logic
Data-driven mindset — you can connect messaging decisions to performance outcomes
Ability to work fast, iterate, and communicate clearly in a remote team
Comfortable with CRM tools (Klaviyo/Mailchimp/HubSpot or similar) and basic analytics

Bonus if you have:

Experience with push notifications or retargeting flows
Familiarity with deliverability basics and list hygiene
Experience coordinating CRM with paid acquisition and creative testing cycles
Understanding of product funnels and activation/retention metrics (especially in SaaS)

Why Join AdspireDigital OÜ?

100% Remote work across Europe
Flexible hours & async-first communication
Training budget for courses, tools, and upskilling
Transparent team culture, open feedback, and real ownership
Work that impacts real user journeys — not “busywork”

Apply now by sending your CV and a short cover letter to careers@adspiredig.com

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