Marketing Attribution Specialist

About us

AdspireDigital OÜ is a digital-first operating company specializing in the development, launch, and scaling of proprietary online platforms across high-value international markets, with a primary focus on Tier-1 markets.

Our expertise combines digital product development, platform operations, growth strategy, behavioral analytics, and monetization. We build integrated operational systems that connect technology, user engagement, and commercial performance to support scalable and sustainable digital businesses.

Our team works across the entire digital product lifecycle, from platform development and market entry to performance optimization, customer retention, and revenue growth. By analyzing user behavior, improving operational processes, and continuously testing new approaches, we create digital environments designed for long-term efficiency and adaptability.

At AdspireDigital OÜ, we value analytical thinking, technical expertise, collaboration, and continuous improvement. Our approach focuses on building reliable digital platforms, making informed operational decisions, and developing scalable business models that support consistent performance in competitive global markets.

Role Overview

We are looking for a Marketing Attribution Specialist to strengthen our marketing measurement capabilities and improve how we evaluate performance across digital channels.

In this role, you will analyze customer acquisition paths, maintain conversion tracking systems, and develop attribution approaches that provide a clearer understanding of marketing effectiveness.

You will work closely with performance marketing specialists, media buyers, CRM professionals, and data analysts to ensure marketing decisions are supported by reliable data.

The ideal candidate combines strong analytical skills with practical knowledge of digital advertising platforms, marketing analytics, and customer journey measurement.

Key Responsibilities

• Develop and maintain marketing attribution frameworks across paid advertising, organic traffic, and customer acquisition channels.
• Analyze customer journeys to understand how different marketing touchpoints contribute to conversions.
• Configure, validate, and optimize conversion tracking across websites, landing pages, and advertising platforms.
• Work with Google Analytics 4, Google Tag Manager, and advertising platform tracking solutions.
• Evaluate campaign performance using attribution models, conversion metrics, and acquisition data.
• Collaborate with media buying and performance marketing teams to improve campaign measurement and reporting.
• Identify discrepancies between analytics platforms, CRM systems, and advertising dashboards.
• Support the implementation of server-side tracking and enhanced conversion measurement.
• Develop dashboards and reports that connect marketing activity with business performance.
• Analyze customer acquisition costs, conversion paths, and return on advertising investment.
• Recommend improvements to tracking structures, data quality, and marketing measurement processes.
• Maintain documentation of attribution methodologies, tracking configurations, and reporting standards.

Required Skills & Qualifications

• 2+ years of experience in marketing analytics, digital attribution, performance marketing, or a related field.
• Strong understanding of digital marketing attribution models and conversion measurement principles.
• Practical experience with Google Analytics 4 and Google Tag Manager.
• Familiarity with Google Ads, Meta Ads Manager, and other digital advertising platforms.
• Understanding of UTM parameters, tracking pixels, conversion APIs, and event-based analytics.
• Experience analyzing marketing funnels, customer acquisition paths, and campaign performance.
• Ability to identify tracking inconsistencies and investigate data discrepancies.
• Experience working with Looker Studio, Power BI, or similar reporting tools.
• Good understanding of key marketing metrics, including CPA, CAC, ROAS, and conversion rate.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Good written and verbal communication skills in English.
• Ability to collaborate with cross-functional teams and communicate analytical findings clearly.

Preferred Qualifications

• Experience implementing server-side tracking through Google Tag Manager.
• Familiarity with Meta Conversions API and Google Ads Enhanced Conversions.
• Knowledge of SQL and experience working with BigQuery or similar data warehouses.
• Understanding of multi-touch attribution and marketing mix modeling principles.
• Experience integrating CRM data with marketing analytics platforms.
• Familiarity with first-party data strategies and privacy-conscious measurement approaches.
• Experience working with consent management platforms and modern tracking requirements.
• Knowledge of A/B testing and marketing experimentation methodologies.

What We Offer

• Remote working opportunities within a collaborative digital marketing team.
• Full-time involvement in marketing analytics and performance optimization projects.
• Opportunities to work with modern analytics platforms, advertising technologies, and measurement solutions.
• Collaboration with experienced media buyers, marketing analysts, CRM specialists, and digital strategists.
• Professional development through practical projects, knowledge sharing, and continuous learning.
• Opportunities to contribute to marketing measurement strategies and technical implementation decisions.
• A structured working environment with clear responsibilities and transparent communication.
• Involvement in projects focused on improving marketing efficiency, data quality, and sustainable business growth.

Join Our Team

At AdspireDigital OÜ, we value analytical thinking, technical expertise, and the ability to turn complex marketing data into practical business insights.

If you enjoy exploring customer behavior, improving marketing measurement, and helping teams make better decisions through reliable data, we would be glad to hear from you.

Join our team and contribute to building more transparent, measurable, and effective digital marketing strategies.