Paid Social Specialist
We are looking for a Paid Social Specialist to plan, launch, and optimize performance-driven advertising campaigns across social media platforms. You will work with audience data, creatives, and campaign metrics to improve acquisition efficiency and deliver measurable business results.
About the role
As a Paid Social Specialist, you will manage paid advertising campaigns across key social platforms and continuously improve their performance. You will work closely with marketing, creative, and analytics teams to turn campaign data into practical optimization decisions.
Responsibilities
- Plan, launch, and manage paid social advertising campaigns
- Manage campaigns across Meta Ads and other relevant social platforms
- Build and test audience segments, targeting strategies, and campaign structures
- Monitor campaign performance and key acquisition metrics
- Analyze CTR, CPC, CPA, ROAS, conversion rates, and other performance indicators
- Coordinate creative testing and identify high-performing ad concepts
- Run A/B tests across audiences, creatives, placements, and campaign settings
- Optimize budgets and bidding strategies based on performance data
- Prepare campaign reports and translate results into actionable insights
- Collaborate with creative, analytics, and marketing teams on growth initiatives
Who we are looking for
- 2+ years of experience in paid social, performance marketing, or digital advertising
- Hands-on experience with Meta Ads Manager
- Strong understanding of performance marketing metrics and conversion funnels
- Experience with campaign optimization and structured A/B testing
- Ability to analyze campaign data and identify performance patterns
- Understanding of audience segmentation, retargeting, and acquisition strategies
- Experience working with analytics and reporting tools
- Strong attention to detail and a data-driven approach to decision-making
- Ability to manage multiple campaigns and priorities simultaneously
- English proficiency at B2 level or higher
What we offer
- Full-time work in a performance-focused digital environment
- Opportunity to manage campaigns with measurable business impact
- Collaboration with marketing, creative, analytics, and product specialists
- Access to campaign data and analytics for informed decision-making
- Opportunity to test new audiences, creatives, and acquisition approaches
- Professional development in performance and growth marketing
- A collaborative environment focused on experimentation, learning, and continuous optimization